T is for … Tagline
April 23, 2012
Taglines. You’ve all read them. They are those concise, highly memorable slogans used to promote a film. In a few words, the tagline encapsulates the key concept of the movie. Taglines are riveting. They stay with you. The best of them become part of society’s lexicon.
To read some of the best movie taglines ever written, check out Filmsite’s listing of Great Film Taglines (but I’d appreciate it if you waited until you’ve read the rest of this post!)
Taglines can be used to great effect by writers, as well.
First a word of explanation for those new to my blog. The last full week of every month is “In the Spotlight” week here at By Word of Beth. I train the spotlight on a person, or event, or concept, for the entire week. So, welcome to April’s “In the Spotlight” week.
This week is being celebrated as National Princess Week by the Disney and Target corporations, along with writer/actress Julie Andrews. One of the events connected with National Princess Week is the release of the latest in the Very Fairy Princess series of picture books by Julie Andrews and her daughter (my writing coach and mentor) Emma Walton Hamilton, The Very Fairy Princess: Here Comes the Flower Girl. To learn more about the ideas behind the Very Fairy Princess, and to learn that it’s about much more than the glitter and glamour usually associated with kids’ princess books, read Emma’s blog post. For suggestions of how your young Princesses and Princes can celebrate National Princess Week, the Julie Andrews Collection website has a list of 30 suggestions for activities. There is also an incredible listing of real-life princesses and the good work they do in our world at the Very Fairy Princess website.
The “person” in the Spotlight on my blog this week is the main character in these books, Geraldine, the Very Fairy Princess. I am delighted and honored to be able to tell you that on Wednesday, I will be featuring an exclusive interview on my blog with Geraldine herself!
Today, though, we’re talking about taglines, and the Very Fairy Princess books definitely have a tagline. Geraldine is always encouraging people to “Let Your Sparkle Out!” By this she means to let your own talents shine through, celebrate who you truly are, and help others to discover the sparkle within themselves, as well.
As I celebrate the Very Fairy Princess this week, and as you get to know Geraldine as the week progresses, I hope you’ll be encouraged to let YOUR sparkle out, as well.
To help you sparkle, I have a very special GIVEAWAY to announce today. On Sunday, I will be giving away two Very Fairy Princess prizes. The Grand Prize is a copy of the brand new, hot-off-the-press picture book The Very Fairy Princess: Here Comes the Flower Girl, accompanied by a fairy princess wand created by a talented woman in Minnesota. Second prize is a copy of The Very Fairy Princess: Here Comes the Flower Girl. Every person who comments on any of this week’s blog posts will be entered in the drawing. The more times you comment, the more times your name will be entered. On Sunday, April 29 at 12 noon Eastern Time, random.org will help me choose a winner of the Book plus Wand, and a winner of the Book alone.
Are you ready to let your SPARKLE out?